Since 1994, DODONI is producing Feta cheese in moulds that bear the company's trade mark and name. Thus, the company's ID is stamped on the bulk of the cheese so that consumers can easily distinguish its origin.

With this strategic decision of great importance to the company as well as to the entire field, DODONI has succeeded in developing a demand for its products by name, protecting consumers, even when they buy Feta cheese in bulk, against competitors who plagiarized its name. Finally it has succeeded in laying the foundations for further growth and success.